Checking anchor text

Now here's an interesting qustion. Does anchor text really affect the ranking of a website? We are often told and lectured to by SEO guru's that all the ranking juice is in the number of inbound links, and critically what anchor text is used.

So for this experiment I've created three new sites and am going to use a range of linking methods to establish which ones rank higher and why.

First up I'm going to see what happens when you use plain old 'Click Here' which is used so often when linking to a website:

Click Here

Next one, is what the SEO gurus always tell us, "use your keywords in the anchor text" so, here we go:

Grogerny Denox

And last, but by no means least, because it's equally important that we try it out, using the full URL to link to your site:

http://www.peterclaridge.com/seo/grogernydenox-3.htm

Once again, we must wait with baited breathe to see the outcome of this experiment!