Do You Really Need The Keyword In Your Title?

For today's experiment, I want to determine whether or not having your keyword in your title really makes a difference.

I have set up 3 new experiment pages each having slightly different attributes. One has the keyword in the title, one has the keyword in the body and one has the keyword in the title and body.

http://www.peterclaridge.com/seoplayground/experiment-5.htm

http://www.peterclaridge.com/seoplayground/experiment-6.htm

http://www.peterclaridge.com/seoplayground/experiment-7.htm

Let the fun begin!